“How can I reach thousands of healthy young mothers with an opportunity to participate in the unique and heartwarming process of family building for a childless couple?”
That was the question posed to us by an established surrogacy law firm with a high demand for surrogate mothers meeting a very specific profile. The bottom line was that, even with a substantial client base, none of the legal guidance they were so qualified to provide could take place without those willing and qualified surrogates.
The law firm’s answer came in the form of a highly targeted direct mail campaign delivered by us here at The Right Idea. Not only did we have the expertise in design to create the postcard for this specific purpose, but we were also able to build an accurate, keenly profiled mailing list tailored to the exact profile of potential surrogate mothers the firm required. That meant maximum potential response for minimum mailing expense. In this case, that turned out to be a mailing of around 10,000 custom designed postcards, like those you see here, delivered to specific, targeted households within a limited geographic area.
This particular direct mail postcard campaign has been repeated several times over the last few years, and the results have been both repeatable and profitable.
Who is your client and where do they live? You know your clients better than anyone, so we’ll ask you to provide us with your specific client profile and allow us to create and execute the right direct mail services for your business, budget and objectives. With your guidance, we’ll professionally design the printed mailing piece, obtain and hone the mailing list to provide the business boost you need, and follow through to get it to the post office and on to those prospects’ mailbox.
Use this form to email us about your direct mail goals: