Your organization, products, services, and clientele are unique.
Communicate that uniqueness to your prospects and clients through every word contained in your written documents.
Advertising copy in magazines, newspapers, online banners, and other publications provides the most visible example because of the associated widespread distribution. In these instances, an economy of words resulting in a strong response is the hallmark of good advertising. Who can forget Nike’s “Just do it” or Coca Cola’s 1969 catchphrase “It’s the real thing.”
Big messages, few words. Both phrases were written by professionals — experts in conveying the client’s unique message to customers. We’ll be happy to consult with you on creating your next big catchphrase to accelerate your business.
Clear, concise copy describing your products, or the products you sell for others, is an important consideration. Let us help you create the ‘perfect fit’ of words for your business, whether you need a single sentence or a complete booklet to enhance your brand.
Existing documents for catalogs, instruction books, and web pages sometimes need to be re-written, refreshed, or completely replaced to match your professional image. We’ll be happy to take a look at what you have and provide you with a proposal to achieve your goals in message, personality, professionalism, and tone.
Correcting your documents is an important step in business communication and one which should not be overlooked. Whether it be proposals, contract bidding, professional papers, technical descriptions of products for a website, articles, books, or other important business communications, a keen eye for punctuation, grammar and spelling is a must for entrepreneurs to be taken seriously. With decades of experience, we at The Right Idea have the answers for YOU.
Big ideas need polished, professional words to maximize their impact. But, often, those big ideas come from busy folks or from people who don’t feel comfortable in their own ability to put together a written piece worthy of their concept. From blog posts to full-length books, we are willing to do what it takes to make your big idea a reality in words fitting the subject and your professional image.