Visual Identity — the key to brand building!
Brand identity comes via a strong, consistent mental image carried throughout your marketing efforts.
Graphic design for a brand is the overarching element for all of your marketing tools.
Professionalism, personality, and business model must be conveyed in every contact with both current clients and prospects at first contact. Many times that first contact comes through print media or on the web rather than in person, so the media that carries that contact must present your image and brand to maximum advantage.
Color conveys mood, personality, historical context and more. Type style takes on much the same role as color by helping to set the mood, personality, and historical context. Graphic shapes should be developed or chosen to complement color and type style in presenting your brand.
Is the business image you wish to present new and stylish, solid and dependable or intellectual and thoughtful? Color, type style, shape, weight, and form can combine to present the image you need, and graphic design is the vehicle to forge them into your complete visual signature.
Your Logo IS your brand in many respects. You’ll display it on your business card, letterhead, print advertising, and on the web. Visual strength through simplicity and boldness make your logo recognizable in any size or graphic layout, whether it is the main element or a small part of the overall layout of a poster or full-page ad.
There are many approaches to logo design including text, image, or concept based designs, any of which could be the answer for your business. Sometimes you’ll just need an existing logo to be refreshed for today’s market. Professional logo design and production is not trivial and becomes an interactive process between business owner and designer.
Print media of all types are involved in most marketing campaigns and a consistent, professional presentation style can make the critical difference in how you are perceived by your prospects. Page layout and expert presentation of your brand on the page is critical, no matter whether you are presenting your business card or a full-page newspaper ad with your advertising budget.
Carrying out the same personality for your brand is paramount when you create a web presence to augment your marketing plan. Internet marketing involves an intricate dance of technology, color, personality, and style. Quality design which displays well on all size screens from smartphone to wall-mounted televisions speaks well of the company’s marketing efforts.